Why you're creating this product (i.e. that you've seen a big need amongst clients)
Benefits of getting help thru this product (great place for storytelling and emotional connection, i.e. imagine not feeling X, but instead Y)
What's included in the core product, and what they can get if they buy the core product + additional option (aka as an order bump).
Benefits of joining
Testimonials about the product, or about working with you
Recap
Last call to action, and link to the purchase link for the core product (get it by clicking on the gear icon next to your product name), and purchase link for the core product + additional option (aka as an order bump)
Sign off, i.e. can't wait to get started helping you X, so that you can Y,
[signature/photo of you]
I agree to the Terms of Service and Privacy Policy. <-- Add links to your terms and privacy policies. If you don't have any, we recommend and also use AWB Firm. *affiliate link*